More samples Coming...
After many years in software and communications industries, I've handled more projects than I've made time to portfolioize. Here are a few more topics I’d like to cover.
Research: From A/B tests to click tests to unmoderated task flows to moderated usability studies, there's no substitute for engaging your audience and gathering real data to inform designs.
Architecture and design: Is there a clear hierarchy and flow of content on a page? Are headings and labels descriptive, meaningful, and distinct from one another? Is there a clear purpose behind each element? How you choose, structure, and present information is key to creating impactful experiences.
Subject indices: How do you turn a bloated, neglected, and unbalanced keyword index with 2,400+ terms into a useful asset? Establish standards, set a clear scope of coverage, and reduce the number of entries by 75%.
Knowledge sharing: From team meetings to conference presentations to published resources, there's an engagement channel for everyone.
Scripts: From voice-over narration to live presentations, quality scripts require writers who understand how to choreograph messages, sounds, effects, and human engagement.
Long-form copy: Entertainment features and personal bios for casual consumption.
Press releases: The what, who, when, where, why, and how of things.