UI clarity
Conflict between microcopy and UI interactions
Standard icon used in nonstandard way
Wrong word changes meaning
Scenario: assess and improve UI interactions
I’m routinely tasked with validating and improving experiences in digital spaces. Regardless of which hat I’m wearing (e.g., content designer, UX writer, tech writer, interaction designer, information architect, etc.), most content projects require me to evaluate every touchpoint in a digital journey, either during the design phase or in production.
Process
Although my contributions may vary depending on my role within a given project, my process is consistent:
Understand the goals and needs of the target audience, from the broadest journey to the most immediate touchpoints.
Understand the intent of a design and how each design supports the audience’s goals and the business’s goals.
Evaluate designs based on strategic direction, best practices, and internal standards to ensure designs meet or exceed the basic expectations of all stakeholders.
Advocate for, and unite stakeholders around, the best evidence-based solutions that balance stakeholders’ needs with available resources.
Remain openminded and optimistic every moment.
Of course, flexibility is key. Change is the only constant, right?
Results
Sometimes everything clicks: a design flow proves intuitive, copy is smart and helpful, and a positive experience is born. Sometimes barriers appear: late discoveries counter early expectations, stakeholders come or go, and maybe an opinion outweighs evidence. Regardless, it’s just the weather. I prepare and adapt to changing conditions, always striving to make a positive impact at every opportunity and on everyone who shares the journey.
“Excelling point!”
”Very good catch! We’ll fix this.”